Frequently Asked Questions

Straight answers to what we get asked most — pricing, timelines, contracts, and what actually happens once you start. If your question isn't here, ask us.

What does XponentX actually do?

We build and run the digital side of small and mid-sized businesses: AI-built websites, hyper-local SEO, social media management, Google and social ads, marketing CRM, and mobile apps. Most clients start with one service and add others once they can see how the pieces connect.

What does it cost?

Our prices are published on the pricing page. No "contact us for a quote" games. Individual services start at $149/month for the Marketing CRM and $249/month for an AI website. Hyper-Local SEO is $899/month. Bundles run from $1,099/month for Local Launchpad to $2,999/month for Market Leader. Anything outside that gets scoped and priced before you commit to it.

How long before I see results?

It depends on the service, and anyone who gives you one number for all of them is guessing. Paid ads can bring traffic the week they launch. Local SEO usually shows movement in map rankings within 60 to 90 days, with meaningful lead volume closer to four to six months. A website goes live in weeks. We would rather say this now than have you three months in, wondering why nothing has happened.

Am I locked into a contract?

Hyper-Local SEO has a 90-day initial term, because that is the shortest honest window to do the work and find out whether it is moving. Everything else is month to month. We don't use auto-renewing annual contracts.

Who actually does the work?

You deal with the founder. XponentX is deliberately small, and that is the trade: you won't be handed to a junior account manager, and you won't be one of two hundred accounts. It also means we take on a limited number of clients at a time.

Do I own my website and my accounts?

Yes. Your domain, your website, your content, your Google Business Profile, your ad accounts and your data all belong to you. If you leave, they stay yours and we hand over access. We don't hold client assets hostage.

What do you need from me?

Less than you'd think, but not nothing. Access to your existing accounts, an hour or so up front so we understand how you actually win customers, and a reasonably quick yes or no when we need something approved. The businesses that get the most out of this are the ones that answer their email.

Do you work with businesses outside Chicagoland?

Yes. We're based in Naperville and local search is where we're strongest — Naperville, Aurora, Plainfield and Chicago. But websites, SEO, ads and CRM aren't geographically limited, so it's worth a conversation if you're further out.

Can you fix a website someone else built?

Usually. And if your site is genuinely fine, we'll tell you that rather than sell you a rebuild. Plenty of businesses don't need a new website. They need the one they already have to get found.

What happens if it isn't working?

You hear it from us first. Every engagement has agreed metrics and reporting you can actually read. If something isn't performing we change it, or we tell you honestly that the channel is wrong for your business. We would rather lose a line item than have you pay for something that doesn't work.

What is the free audit, and what's the catch?

There isn't one. We run a 73-point review of your website, local search presence, Google Business Profile and competitors, then walk you through what we found. The findings are yours whether or not you hire us. We'd rather open a conversation with a diagnosis than a pitch.